Sony BraviaSony has put together a visually compelling ad for their Bravia line of TVs which involves hundreds of thousands of colorful, bouncing balls. From the Bravia Ad web site:

In an age when CGI is commonplace, this makes the commercial all the more extraordinary. Every single frame was shot over two days – with the main sequence involving a 23-man camera crew and only one chance to get it right.

An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

Sony doesn’t detail the cleanup job, but I’m sure they just unleashed hundreds of 5-year-olds in the area. Link (Thanks, James)